Proudly built in the USA. See where we are deployed →
About Firstlook

We came to infrastructure from medicine.

PRISM's methods were built to predict how patients decline, turning a messy, gap-ridden medical record into a scientific instrument. A pumping station turns out to be not so different. It has a homeostasis, it holds it under load, and it loses it before it dies.

Deployed and building with
Central States Water Resources High Tide Technologies Cornell Pump Company
The origin

An organism, not a machine.

There are a thousand unknowns in why a kidney fails, and clinicians still see it coming. Not from any single lab value crossing a line, but from the pattern across many of them shifting together. That is the insight PRISM is built on, and it is why threshold alarms are the wrong instrument for infrastructure.

Our specialty is data that arrives late, out of order, or not at all. Industrial telemetry looks like that, and clinical records look worse. Working in that condition, rather than requiring a cleanup project first, is the difference between a demo and a deployment.

Firstlook is headquartered in Dallas and builds entirely in the United States.

Many of the biological principles I was using for the medical record turned out to apply directly to mechanical systems. Homeostasis, the tendency of a system to hold a steady state, being the first one.

Brody Holohan, PhDChief Technology Officer
Partnerships & traction

Proven on one fleet. Scaling through three channels.

OEM channel · production ready

Embedded with a pump and SCADA manufacturer

Prediction delivered through an OEM's installed base rather than sold site by site. It reaches assets that per-unit hardware economics will never justify monitoring.

5,000 installations, 40 states
Reference operator · expanding

A top-10 US water operator across eleven states

The operator behind the validated deployment, now expanding from the original 391-asset footprint to nationwide well monitoring and leak detection, still with zero field hardware.

391 assets → nationwide
International · pre-pilot

Regulated water companies in the UK and the UAE

Markets where failure costs include regulatory penalties and service commitments, not only repairs. That is where months of advance notice are worth the most.

Two regions in discussion

We are also in partnership discussions with a data center operations firm founded by former hyperscaler facility-operations leadership. That one is exploratory, and we would rather say so than imply a signed channel.

The team

People who know the asset and the algorithm.

Ashish Basuray

Ashish Basuray, PhD

Chief Executive Officer

Built a previous venture to 250+ Global 1000 clients. PhD, Northwestern.

Timothy Taxter

Timothy Taxter, MD

Chief Science Officer

Led clinical prediction models deployed across the US oncology system. MBA, Kellogg.

Ryan LaRanger

Ryan LaRanger, PhD

Chief Operating Officer

Postdoctoral researcher at Yale. PhD, UT Southwestern.

Brody Holohan

Brody Holohan, PhD

Chief Technology Officer

Architect of PRISM and its Feature Intelligence Layer. PhD, UT Southwestern.

Start with your hardest questions.

Bring your most skeptical engineer to the call. The retrospective is built to withstand that scrutiny.

No cost to evaluate. No live connection required. No obligation.