PRISM's methods were built to predict how patients decline, turning a messy, gap-ridden medical record into a scientific instrument. A pumping station turns out to be not so different. It has a homeostasis, it holds it under load, and it loses it before it dies.
There are a thousand unknowns in why a kidney fails, and clinicians still see it coming. Not from any single lab value crossing a line, but from the pattern across many of them shifting together. That is the insight PRISM is built on, and it is why threshold alarms are the wrong instrument for infrastructure.
Our specialty is data that arrives late, out of order, or not at all. Industrial telemetry looks like that, and clinical records look worse. Working in that condition, rather than requiring a cleanup project first, is the difference between a demo and a deployment.
Firstlook is headquartered in Dallas and builds entirely in the United States.
Many of the biological principles I was using for the medical record turned out to apply directly to mechanical systems. Homeostasis, the tendency of a system to hold a steady state, being the first one.
Brody Holohan, PhDChief Technology OfficerPrediction delivered through an OEM's installed base rather than sold site by site. It reaches assets that per-unit hardware economics will never justify monitoring.
The operator behind the validated deployment, now expanding from the original 391-asset footprint to nationwide well monitoring and leak detection, still with zero field hardware.
Markets where failure costs include regulatory penalties and service commitments, not only repairs. That is where months of advance notice are worth the most.
We are also in partnership discussions with a data center operations firm founded by former hyperscaler facility-operations leadership. That one is exploratory, and we would rather say so than imply a signed channel.

Built a previous venture to 250+ Global 1000 clients. PhD, Northwestern.

Led clinical prediction models deployed across the US oncology system. MBA, Kellogg.

Postdoctoral researcher at Yale. PhD, UT Southwestern.

Architect of PRISM and its Feature Intelligence Layer. PhD, UT Southwestern.
No write path to plant controls exists in the product, the evaluation runs entirely offline on flat files under NDA, and we state our SOC 2 and ISO 27001 position in writing rather than on a badge.
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